![]() ![]() And we do it differently than Pandora, a blend of technology and human curation. We’re really focused on a lean-back radio experience. “Spotify is very focused on on-demand, lean-forward service. “We feel very competitive in the space,” he told us. We asked Cady how the older, wiser Slacker was prepared to compete with tech darlings like Pandora, Spotify and their ilk. There are a lot of places where people congregate to explore, and Aol is one of those places.”Ĭurrently, Slacker has more than 30 million registered users and around 400,000 paying subscribers. “I think this is a first step in a larger approach for us,” said Cady of the partnership’s affect on Slacker’s audience. It will also come with 50 percent less advertising, new custom artist stations, ESPN Radio, ABC News and a handful of other features. The relaunched Aol Radio features a Slacker interface. ![]() “We have comedy, sports, news - it’s a little more like true radio,” he said. ![]() Initially, AOL plans to launch the service with an iPhone app, with iPad and Android apps to follow.ĪOL’s current radio app, AOL Radio, draws about 3 million unique monthly listeners that consume 30 million hours of music, according to AOL Music chief Jeff Bronikowski in a press release.First, Cady noted that Slacker is “keenly interested in building a complete radio service, not just music,” something that differentiates both Slacker and Aol Radio from the headline-making competition. AOL meanwhile will focus on promotional advertising packages from other portions of its company. Under the terms of the partnership, Slacker will handle all advertising within the free AOL music service as well as ads for its own service. However, the partnership with Slacker is less about a premium option and more about building out the company’s advertising options. AOL’s premium music service will also be based on Slacker, which offers two paid subscription models: a “Radio Plus” service, which gives users unlimited song skips and cuts the ads for $3.99 per month and “Slacker Premium”, which gives users the ability to play any song in Slacker’s music library whenever they want for $9.99 per month.ĪOL previously had a paid music subscription service that it sold in 2007 to Napster. ![]()
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